Jacobs lauds DATE-ONOMICS as 'a fascinating look at romance and what's going on with the mating rituals of homo sapiens today.'Ī sought-after speaker, Jon discusses the challenges of modern dating as well as on the origins of the college gender gap and its impact on college life and on the economy. Jean Chatzky, financial editor of NBC's Today Show, calls DATE-ONOMICS 'the Moneyball of dating,' adding that 'college-educated women wanting to improve their odds in today's wacky marriage 'market' will be dog-earing its pages.' New York Times best-selling author A.J. The dating market for college-grad Millennials now has one-third more women than men, which means men have all the leverage. Jon argues that the problem with modern dating has little to do with Tinder or porn or women's unwillingness to follow some dating expert's 'rules.' The real problem boils down to a numbers game.

Drawing on economics, psychology and demographics, DATE-ONOMICS makes the case that increasingly lopsided gender ratios among college graduates - 4 women graduating for every 3 men - are what's really behind the rise of the hookup culture and the worsening marriage prospects for educated women. Then there’s the math that says that a woman’s good looks can keep men from approaching her-particularly if they feel the odds aren’t in their favor.įortunately, there are also solutions: what college to attend (any with strong sciences or math), where to hang out (in New York, try a fireman’s bar), where to live (Colorado, Seattle, “Man” Jose), and why never to shy away from giving an ultimatum.Jon Birger is an award-winning magazine writer, a contributor to Fortune magazine, and the author of DATE-ONOMICS: How Dating Became a Lopsided Numbers Game (Workman Publishing, September 2015). This unequal ratio explains not only why it’s so hard to find a date, but a host of social issues, from the college hookup culture to the reason Salt Lake City is becoming the breast implant capital of America. Among young college grads, there are four eligible women for every three men nationwide. The shortage of college-educated men is not just a big-city phenomenon frustrating women in New York and L.A. Two, knowledge is power, so here’s what to do about it. It’s a fascinating, if sobering read, with two critical takeaways: One, it’s not you. Using a combination of demographics, statistics, game theory, and number-crunching, Date-onomics tells what every single, college-educated, heterosexual, looking-for-a-partner woman needs to know: The “man deficit” is real. It’s not that he’s just not that into you-it’s that there aren’t enough of him.

Jon birger date onomics